N, 17.09. kell 9.30

@ Põhjala tehas, Marati 5, 11713, Tallinn

XV #Disainiöö rahvusvaheline konverents:
"Design For Need" / "Vajaduspõhine disain"

Ajastul, mil potentsiaalselt planeeti risustav uus toode võiks jääda tegemata, tuleks disaineritel keskenduda eelkõige esemetele ja teenustele, mis aitavad lahendada mingit probleemi või kriisi ning mis teeks meie elu ohutumaks, mugavamaks ja meeldivamaks. Disaini seostatakse liiga palju ainult esteetika ja glamuuriga. Kuigi hea vorm ja ilu peaks kindlasti olema hästi funktsioneeriva ja nutika toote lahutamatud kaaslased, tuleks ennekõike toote disainimisel ja tootmisel lähtuda inimeste vajadusest või sotsiaalsest tellimusest.

Konverentsi raames astuvad üles Soome parima disaineri nominent Ville Kokkonen, tuntud Itaalia tööstusdisainer ja ajakirjanik Ubaldo Spina, avaettekandega esineb Maailma Disainiorganisatsioonide Liidu uus president David Kusuma, kes tutvustab äsja NASAga läbiviidud Marsi projekti. Eestit esindab Alvar Lumberg Tranferwise edulugu lahti rääkides ning Maarja Mõtus Kunstiakadeemiast kirjeldab millised muutused on aset leidmas disainihariduse maastikul ning kui palju kriis on mõjutanud tudengite suhtumist erialade kulgu.

Konverentsi teine osa keskendubki disainiharidusele laiemalt. Nimelt millist disainerit vajab uus, probleemiderohke aeg, kus Euroopa on liikumas kliimaneutraalse ringmajanduse spoole. Üles astuvad praktikud, teadurid ja õppejõud UAL-ist (University of the Arts London, UK), Polimist (Politécnico di Milano, Itaalia), DSKD-st (Designskolen Kolding,Taani) ja Eesti Kunstiakadeemiast. Need ülikoolid on tulnud kokku Erasmus projekti FashionSEEDS raames, et uuesti mõtestada ja parendada disainihariduse õpetamist kliimamuutustest tingitud väljakutsete valguses. Päeva võtab kokku rahvusvaheliste osalejatega paneel, kus püütakse leida vastuseid, kuidas disainiharidus jätkusuutlikumaks muuta.

PART 1
DISAINIÖÖ - TALLINN DESIGN FESTIVAL
"Design for Need"


▪️ 9:15 __ [Coffee, tea]

▪️ 09:30 __ Introduction - Ilona Gurjanova

(President of the Estonian Association of Designers)

▪️ 09:35 __ Video Greeting - David Kusuma, PhD

(President-Elect of the World Design Organization (WDO), Vice President of Tupperware)

▪️ 09:55 __ "Design for Emergencies" - Ubaldo Spina

(Researcher, industrial designer and journalist, Business Development Manager at CETMA)

▪️ 10:15___"Mission-driven Product Building - a Story of Solving a real Need" - Alvar Lumberg

(Previous Engineering Lead at Transferwise)

▪️ 10:35 __ "Time x Mass Weight Density" - Ville Kokkonen

(Widely recognised Finnish industrial designer)

▪️ 10:55 __ "Are the Students Prepared to Design for Need" - Maarja Mõtus

(Head of Product Design Departement at the Estonian Academy of Arts)

▪️ 11:15 __ [Lunch break]


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PART 2
FashionSEEDS
"Design-Led Education for Sustainability"

The event, organised by the Estonian Academy of Arts, presents the first results of the FashionSEEDS project to the industry, design professionals and educators.

FashionSEEDS - Fashion Societal, Economic & Environmental Design-led Sustainability - is a project conducted by world-leading institutions in Fashion Education spanning over the course of three years. It seeks to develop a Design-led Framework for Fashion Design Education in Sustainability able to impact transformational changes in the Fashion System in response to the fashion industry’s severe damage to our environment. What skills does a designer need in a new, challenging time for Europe to move towards a climate-friendly circular economy? Partners from UAL (UK), Polimi (Italy), DSKD (Denmark) and EKA (Estonia) will expand the topic to rethink and improve design education in the light of the challenges posed by climate change, social wellbeing, cultural engagement and new economic models. The event will deliver the findings of the Benchmarking Report and the Framework Document for Design-led Sustainability Education, as well as give initial insights to possible sustainability teaching materials as part of the emerging learning resource repository enabling educators to adapt and apply the framework to a range of Higher Education Institutions.

Partners:
University of the Arts London
Politécnico di Milano
Designskolen Kolding
Eesti Kunstiakadeemia

Funded by: EU Erasmus+ Strategic Partnership ref no 2018-1-UK01-KA203-048232


▪️ 11:45 __ Welcoming Words - Reet Aus
(Designer, Senior Researcher at EKA)

▪️ 11:50 __ Keynote Speech - Pirjo Kääriäinen
(Professor of Practice, Head of Education at Aalto University, founder of Chemarts project)

▪️ 12:10 __ Questions from the audience

▪️ 12:15 __ "Fashion Design for Sustainability - A New Foundation for Fashion Educators" - Dilys Williams
(Director of Centre for Sustainable Fashion, Professor of Academic Leadership at the London College of Fashion, UAL)

▪️ 12:35 __ "The Fashion SEEDS Benchmarking Report – A perspective on the Fashion Design for Sustainability Education in Europe" - Erminia D'Itria
(Doctoral Researcher at POLIMI)

▪️ 12:55 __" A Framework for Fashion Sustainability Education" - Julia Valle Noronha
(Associate Professor of Fashion, Co-head MA in Design & Crafts at EKA)

▪️ 13:15 __ "Tools and Activities for the Fashion SEEDS platform" - Vibeke Riisberg & Louise Ravnløkke
(Associate Professor of Textiles & Assistant Professors at DSKD)

▪️ 13:55 __ [Coffee break]

▪️ 14:10 __ Discussion Panel: Designer Skill-sets in a Climate Neutral Economy - Moderated by Piret Puppart (Professor of Fashion at EKA)

Panelists: Dilys Williams, Reet Aus, Oksana Skorbatjuk (Demand Generation Coordinator, Lindström), Kirsi Niinimäki (Associate Professor at the Department of Design, Aalto University) and Silke Lieser (sustainable marketing expert, founder of Gegenpol).

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FashionSEEDS:
https://www.artun.ee/en/fashion-seeds-fashion-societal-economic-environmental-design-led-sustainability/

Disainiöö / Tallinn Design Festival
www.tallinndesignfestival.com

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TASUTA! / THE EVENT IS FREE OF CHARGE.

Vajalik eelregistreerimine / Pre-register here:

↓
https://bit.ly/2DZKEJX

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